Corporate IMPACT Champion

Adam Bain

Twitter is honored to partner with HeForShe. I look forward to the day when both my daughter and my son can enter the workforce in an environment where women have just as much opportunity as their male counterparts.

IMPACT Commitments


Leverage the Twitter platform to drive towards HeForShe’s 1B target.


Twitter is a powerful tool to create positive change around the world and is an incredible platform for driving the conversation on key social issues, including gender equality and the HeForShe campaign. To support HeForShe in mobilizing 1 in 3 men around the world, and following Emma Watson’s (@EmWatson) speech at the UN, which kicked off the #HeForShe campaign, the volume of Tweets about “feminism” increased 115% and the number of people discussing the topic nearly doubled. Twitter is partnering with HeForShe to amplify the movement, reaching individuals around the world and working towards HeForShe’s one billion goal.


Support programs to build the pipeline of women and increase gender diversity across the tech industry.


Twitter supports diversity and inclusion across the company and the tech industry, by working through its employee resource groups and philanthropy programs to increase the representation of women in technology. As an early seed partner, Twitter has strongly supported Girls Who Code since its inception, hosting summer immersion programs and Girls Who Code Club programs across the US. In partnership with Girls Who Code and similar organizations, Twitter will aim to reach more than 300 students across the US each year, with programming to build skills, confidence, and interest in the tech industry. In addition, the company will host, join, and promote such initiatives as Technovation, TechWomen, and Chime for Change to ensure that women and girls have equal access to mentoring and opportunities in science, technology, engineering, mathematics (STEM) and computer science.


Increase the representation of women at Twitter through a review of all people and practices.


Twitter believes that its mission to reach every person on the planet is more attainable with a team that reflects the rich diversity of the people who use Twitter. In 2014, Twitter, along with others in the technology industry, publicly shared its workforce demographic data. In 2015, women represented 13% of technical roles at Twitter and 34% of Twitter employees overall. We are wholly committed to building a representative workforce at the company, and are dedicated to ensuring fairness in all decisions surrounding people including hiring, promotion, and compensation. Twitter will report publicly on our progress towards equality and share this information to accelerate broader change.

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