Fund implementation of the HeForShe campaign in Turkey & mobilize 4 M supporters by 2017.
Koç will mobilize 4M people across Turkey to speak up and join the conversation on gender equality. Koç is lending their considerable local influence to HeForShe. In collaboration with UN Women, Koç developed the HeForShe campaign’s Turkish communication and PR strategy. Since the campaign launch in March, Koç has engaged with the media, sponsored the creation and production of communication materials and worked closely with key local celebrities and opinion leaders to raise the profile of HeForShe. Going forward, Koç will drive HeForShe within and beyond Turkey, using its international brands to disseminate the campaign to over 8,000 employees in countries including South Africa and China.
Empower HeForShe mobilizers at Koç to shift gender norms across Turkey, reaching 100,000 people with gender sensitization training by 2020.
Koç’s business model includes a broad network of suppliers and SMEs in distribution channel (distributors). This network allows Koç to access traditional communities across Turkey. Distributors of Koç Group are well respected figures in their communities. Koç will target their distributors as messengers, advocates, and champions of change. Using these men and women as entry-points into rural communities, Koç will shift gender norms and biases throughout Turkey. Koç will provide in-person gender sensitization training to 100,000 people across the country by 2020, rolling out an innovative train-the trainer model to extend their reach. HeForShe mobilizers will undergo intensive training, empowering them to lead and disseminate gender sensitization sessions in their own communities. Koç has worked closely with NGOs and field experts to develop the trainings, rolling out as of Summer 2015.
Strengthen gender sensitive work environment to drive towards parity.
With women representing 24% of Koç employees today, gender parity is a high priority for Koç Group. Koç is developing a series of policies that will create the environment for women’s success, transform their corporate culture, and set the gold standard for Turkish companies. Koç aims to increase the share of women at every level—from entry-level to the executive level. To support and inform this process, Koç will implement a new policy, the Koç Group Principles on Equality, mandating gender-sensitive recruitment practices, flexible systems, and parity in professional development programmes.View All Champions