HeForShe THEMATIC Champion

Bruce Cleaver

CEO
De Beers Group

THEMATIC Commitments

De Beers has committed to accelerate the advancement of women across its organisation, in its diamond producing countries and through its marketing campaigns.

De Beers will more than double the rate of women appointed into senior leadership roles and achieve parity in the appointment of women and men into senior leadership by 2020. It will invest in women micro-entrepreneurs and STEM students in its diamond producing countries of Botswana, Canada, Namibia and South Africa, and will ensure its consumer brands serve as a positive force for the promotion of gender equality through its marketing campaigns.

To achieve parity in appointments into leadership, De Beers is implementing a holistic Group-wide approach from mining to retail, to attract, develop and retain female talent with tailored action plans in each area of the business combined with a Group led review of talent development processes and policies through a gender lens, as well as visible senior leadership and performance oversight.