HeForShe IMPACT Champion
Lead in the representation of women in games.
With the global gaming audience expanding beyond 2 and a half billion people playing across more devices than ever before, games now permeate all areas of life — and reach players of all backgrounds around the world. Although women make up almost half of the global gaming community today, there is a great opportunity to continue expanding and diversifying gender representation in games. Creating experiences with representation is an intrinsic principle for our company, deeply rooted in our teams’ creative processes and illustrated in games like STAR WARS Battlefront II, Mirror's Edge, Battlefield 1, The Sims and our EA SPORTS franchises. We believe interactive entertainment has the profound ability to both reflect and propel the gender equality movement, and we are committed to gender representation in games to help inspire inclusive communities.
Empower an inclusive culture for EA employees.
We believe in the potential of every human being. To unlock that potential, we take pride in continually fostering a diverse talent community at EA and creating the most inclusive workplace possible under the commitment of a Global Diversity Council chaired by our CEO. We have established Employee Resource Groups, unconscious bias training, progressive policies, a global code of conduct and competitive benefits around the world to continually advance principles of inclusion within our company. We are also deeply invested in programs to inspire the next generation of female game makers, developing a diverse talent base and empowering the future leaders of EA and this industry to unleash their best, most creative selves in pursuit of their dreams.
Promote the gender equality movement through our industry and our communities.
Electronic Arts is proud to be the first corporation in the entertainment industry to step forward with HeForShe to champion gender equality. By virtue of the social nature of games, we believe interactive entertainment is uniquely positioned to advance the gender equality movement, and we are prepared to lead. Inclusion is a central pillar of our companywide outreach platform, and through our community and philanthropy efforts, we will continue building awareness of gender equality throughout our industry and among our player communities. Innovative programs like EA Play to Give reach tens of millions of players worldwide through our games, engaging them in the gender equality conversation. We are committed to continued partnership with HeForShe to harness the power of our global player network in support of the HeForShe target to mobilize 1 in 3 men and youth to take action in support of gender equality.