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The HeForShe Baton Launches – First Stop New York City

The HeForShe Baton has officially launched with much excitement! Under Secretary General and Executive Director, UN Women, Phumzile Mlambo-Ngcuka, along with UN Women Executive Board President, Excellency Ambassador Penelope Beckles, gave the HeForShe Baton a global send-off from New York United Nations Headquarters on Monday June 17th 2019. The HeForShe Baton was introduced during the opening session of the 2019 UN Women Executive Board Meeting. Over the coming months, the HeForShe Baton will travel the world, mobilizing men and boys as advocates for gender equality; Stops that are planned include various cities within the UK, Mexico, USA, South Africa,Finland, Malawi, Canada, Sweden, Indonesia, Ghana, Iceland and India this year, to name a few.

The HeForShe Baton embodies the spirit and energy of the HeForShe movement for gender equality.The design features a three-dimensional rendition of the HeForShe logo, which joins together elements of both the male and female symbols, to deliver an emblem of solidarity and a picture of unity among genders.

The introduction of the HeForShe Baton comes at a moment where the spotlight is turning to local actions from HeForShe allies and advocates at the grassroots and in communities around the world.There has never been a more important time for more men and boys to take on the HeForShe call to take action to Joint the Movement for gender equality, and accelerate change! The HeForShe Baton is a symbol of equality and will move alongside the wave of action and activism led all over the world by allies for gender equality.

Reserved for those who have made the HeForShe commitment, holding the HeForShe Baton and passing it to others is symbolic of accepting and sharing the role that one must play in gender equality. You can follow the journey of the HeForShe Baton on!

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