In an important move towards gender equality, UN Women Bolivia in recent collaboration with the United Nations Population Fund (UNFPA) in Bolivia, launched the #SíEsDeHombres campaign roughly translating to #YesItIsMen in English. This initiative targets adolescents, and young adults, urging them to rethink and redefine traditional gender roles. By deconstructing harmful stereotypes, the campaign aims to foster societies where equality is the norm, and everyone can fully exercise their rights.